Public Liability vs Contents vs Stock vs Product Liability vs Combined

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A practical guide to choosing the right shop insurance cover for UK retailers

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We compare quotes from leading insurers

  • Allianz
  • Aviva
  • QBE
  • RSA
  • Zurich
  • NIG

WHICH SHOP INSURANCE COVER DO YOU NEED?

A Simple Retail Insurance Comparison

Retailers often hear terms like public liability, contents, stock, product liability and combined shop insurance — but the differences matter. This guide explains what each cover does, who needs it, and how to build a policy that matches your risks.

Public Liability Insurance (Retail)

Protects you if a customer or member of the public is injured or their property is damaged because of your business.


  • Slips, trips and falls in-store
  • Injury caused by displays, shelving or shop fittings
  • Damage caused to third-party property
  • Legal defence costs and compensation
  • Often required by landlords, centres or event organisers

Contents Insurance (Fixtures, Fittings & Equipment)

Covers the physical assets inside your shop such as shelving, counters, signage, equipment and POS systems.


  • Fixtures & fittings (counters, shelving, displays)
  • Equipment (tills, EPOS, laptops, tools)
  • Contents cover against fire, flood, theft & damage
  • Tenants’ improvements (if you rent)
  • Optional accidental damage extensions

Stock Insurance (Goods You Sell)

Protects your stock against insured events such as theft, fire, flood and malicious damage.


  • Stock on shelves, in storage and back-of-house
  • Seasonal/peak-period stock uplifts (where included)
  • Theft, burglary & malicious damage
  • Fire, flood and escape of water
  • Optional cover for perishables/spoilage (food retailers)

Product Liability Insurance (Retail)

Protects you if a product you sell causes injury, illness or damage — especially important for own-brand/private-label and food.


  • Claims for injury or damage caused by products
  • Food poisoning/allergen-related claims (where applicable)
  • Legal defence costs and compensation
  • Higher exposure for importers and own-brand retailers
  • Recall cover can be added for some risks

Combined Shop Insurance (All-in-One)

Combined shop insurance packages the most common covers into one policy — often the simplest and most cost-effective option.


  • Public liability + contents + stock in one policy
  • Employers’ liability (if you employ staff)
  • Business interruption (loss of income)
  • Money/cash cover and theft extensions
  • Optional add-ons for food, recall, cyber or transit

FREQUENTLY ASKED QUESTIONS

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What insurance does a retailer typically need?

Most retailers need public liability, contents and stock cover. If you employ staff, employers’ liability is usually required, and many businesses add business interruption.

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Is public liability the same as product liability?

No. Public liability covers incidents related to your premises or operations (e.g., a customer slips). Product liability covers harm caused by products you sell.

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Do I need buildings insurance if I rent the shop?

Usually the landlord insures the building, but you may need cover for tenants’ improvements, contents and stock. Your lease will confirm responsibilities.

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Can I just insure stock and not contents?

You can, but most shops have valuable fixtures, fittings and equipment that should also be protected. Combined cover is often more practical.

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When should a retailer consider combined shop insurance?

Combined shop insurance is ideal when you need multiple covers (liability, contents and stock) and want them handled under one policy with consistent terms.