Online Florist & E-Commerce Florist Insurance

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Specialist insurance for online florists, e-commerce flower retailers and delivery-based floral businesses operating across the UK.

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We compare quotes from leading insurers

  • Allianz
  • Aviva
  • QBE
  • RSA
  • Zurich
  • NIG

INSURANCE FOR ONLINE & DELIVERY-BASED FLORISTS

Online florists and e-commerce flower businesses face a unique mix of risks. Orders are placed digitally, payments are taken online, flowers are perishable, and deliveries are often time-critical. A single delay, damaged arrangement or system outage can quickly lead to refunds, complaints or lost revenue.

Online Florist & E-Commerce Florist Insurance is designed to protect businesses that sell flowers primarily through websites, marketplaces or apps. Whether you operate from a workshop, a home-based unit or a fulfilment hub, Insure24 helps arrange tailored insurance that reflects how modern floristry businesses actually trade.

What Does Online Florist Insurance Cover?

Online florist insurance can be arranged as a combined policy or as individual covers, depending on business size and delivery model.


  • Public & products liability (injury or property damage)
  • Damage or loss of flowers and stock
  • Goods in transit & delivery risks
  • Business interruption & loss of income
  • Cyber & data protection risks
  • Employers’ liability (if staff are employed)
  • Commercial vehicle cover for deliveries

Key Risks Faced by Online & E-Commerce Florists

Selling flowers online introduces risks that traditional high-street florists may not face to the same extent.


  • Late or failed deliveries causing refunds
  • Damage to flowers in transit
  • Spoilage due to refrigeration or storage failure
  • Website outages or cyber attacks
  • Customer injury claims during deliveries
  • Chargebacks and disputes from online payments

Flower Delivery & Goods in Transit Insurance

Because flowers are fragile and time-sensitive, delivery risk is one of the biggest exposures for online florists. Standard property insurance does not usually cover goods once they leave your premises.


  • Damage during delivery or handling
  • Loss or theft of flower orders
  • Multi-drop delivery risks
  • Cover for own vehicles or couriers (policy dependent)

Insure24 can help ensure delivery insurance aligns with how you actually fulfil orders.

Cyber & Online Trading Risks

Online florists rely heavily on websites, booking systems and online payments. Cyber incidents can prevent orders being taken during peak trading periods such as Valentine’s Day or Mother’s Day.


  • Data breaches and customer information loss
  • Ransomware and malware attacks
  • Website downtime and lost sales
  • PCI and payment security risks

Who Needs Online Florist Insurance?

This type of insurance is suitable for a wide range of floristry businesses trading online.


  • E-commerce flower retailers
  • Home-based online florists
  • Florists selling via marketplaces
  • Subscription flower services
  • Florists offering nationwide delivery

FREQUENTLY ASKED QUESTIONS

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Do online florists need different insurance to high-street florists?

Often yes. Online florists face additional delivery, cyber and e-commerce risks that should be specifically insured.

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Are flowers covered while being delivered?

Flowers are covered during delivery under goods in transit insurance, subject to policy limits and conditions.

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Do I need cyber insurance as an online florist?

If you take payments online or store customer data, cyber insurance is strongly recommended.

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Is employers’ liability required for online florists?

Yes, if you employ staff, even on a casual or part-time basis, employers’ liability insurance is legally required.

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Can online florist insurance be arranged quickly?

In many cases, online florist insurance can be arranged within 24–48 hours once underwriting details are confirmed.

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