Online Clothing Retail Insurance

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Specialist insurance for online clothing stores, e-commerce brands and digital fashion retailers

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We compare quotes from leading UK insurers

  • Allianz
  • Aviva
  • QBE
  • RSA
  • Zurich
  • NIG

Insurance for Online Clothing & Fashion Retailers

Running an online clothing business brings a very different risk profile compared to a traditional high-street shop. Stock is stored in warehouses or at home, orders are shipped daily, payments are taken online, and customers may never physically visit your premises.

Online Clothing Retail Insurance is designed to protect e-commerce fashion businesses against financial loss, legal claims, cyber threats and supply chain disruption - whether you sell via your own website, marketplaces, or social platforms.

Insure24 arranges tailored insurance for UK online clothing retailers of all sizes - from start-ups and side hustles to established digital brands.

Who Is Online Clothing Retail Insurance For?

  • Online-only clothing and fashion stores
  • Shopify, WooCommerce and Magento retailers
  • Brands selling via marketplaces (eBay, Etsy, Amazon)
  • Social media sellers (Instagram, TikTok, Facebook)
  • Home-based fashion businesses
  • Hybrid retailers with online + physical presence

Even if you don’t operate a physical shop, you can still face significant financial and legal exposure.

What Does Online Clothing Retail Insurance Cover?


  • Stock Insurance – Clothing, footwear and accessories in storage.
  • Goods in Transit – Orders lost or damaged during delivery.
  • Public & Product Liability – Claims arising from sold products.
  • Cyber Insurance – Data breaches, hacking and ransomware.
  • Business Interruption – Loss of income following insured disruption.
  • Employer’s Liability – If you employ staff (legal requirement).

Cover can be tailored depending on where stock is stored, how orders are fulfilled, and which sales platforms you use.

Key Risks for Online Clothing Retailers

  • Stock damaged by fire, flood or theft
  • Parcels lost or damaged in transit
  • Customer injury or allergic reactions to products
  • Cyber attacks or card data breaches
  • Chargebacks and fraud
  • Warehouse or fulfilment centre disruption

Insurance helps protect cashflow and reputation when these issues occur.

Where Is Your Clothing Stock Stored?

Insurers price online retail risk heavily based on where stock is kept.

  • Home-based storage
  • Self-storage units
  • Commercial warehouses
  • Third-party fulfilment centres
  • Dropshipping arrangements

It’s essential that storage locations are declared correctly to avoid claims issues.

Cyber & Data Protection for Online Fashion Stores

Online clothing retailers handle customer data, payment information and account credentials every day. Cyber insurance helps cover:

  • Data breach response costs
  • Ransomware attacks
  • Website downtime
  • Regulatory fines (where insurable)
  • Customer notification and credit monitoring

Cyber risk applies even to small online stores.

Combine Covers into One Online Retail Insurance Package

Most online clothing retailers choose a combined policy rather than separate covers.

Core Covers


  • Stock & Contents Insurance
  • Goods in Transit
  • Public & Product Liability
  • Cyber Insurance

Optional Add-Ons


  • Business Interruption
  • Employers’ Liability
  • Worldwide Sales Extensions
  • Returns & Recall Cover

Why Choose Insure24?


  • Specialists in online retail insurance
  • UK-based expert advice
  • Access to leading insurers
  • Cover structured around your sales model
  • Claims support when it matters
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FREQUENTLY ASKED QUESTIONS

+-Do online clothing stores need insurance?

Yes. Even without a physical shop, online retailers face liability, stock, cyber and delivery risks.

+-Is product liability required?

Yes. If you sell clothing or accessories, you can be held liable for injury or damage caused by your products.

+-Is stock insured while being delivered?

Goods in transit cover protects orders while with couriers or postal services.

+-Do I need cyber insurance?

If you process online payments or store customer data, cyber insurance is strongly recommended.

+-Can cover grow with my business?

Yes. Policies can be scaled as turnover, stock levels and sales channels increase.

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