Placement support for referred risks

Non-Standard Risk Placement Insurance

When a commercial enquiry is referred, restricted or declined, the next step is not always a fresh quote form. A non-standard placement review looks at why the case has become difficult and what evidence a suitable market will need.

Decline reason review Disclosure-led placement Market appetite mapping

Specialist review before market approach

Non-standard risk placement insurance support for commercial enquiries that need insurer appetite review, fuller disclosure and specialist market routing.

Insure24 can help prepare the underwriting story, but cover and terms always depend on the risk details, disclosure, wording, controls and available market appetite.

Who this helps

  • Businesses with declined, referred, restricted or cancelled commercial insurance.
  • Firms with claims, adverse history, unusual contracts or activity changes.
  • Companies that need a more detailed submission before renewal or tender.
  • Buyers moving from a standard SME scheme into specialist market review.

What markets usually need

  • Reason for referral, decline, cancellation or restricted terms.
  • Current insurer position, expiring terms, required cover and deadline.
  • Claims narrative, remedial action, contracts, controls and supporting documents.
  • Trade split, locations, products, manual work, subcontractors and business interruption exposure.

Market context

  • Non-standard placement depends on explaining the referral reason, not hiding it.
  • Markets may still consider a difficult case if the controls, changes and disclosure are clear.
  • The route should connect to existing hard-to-place and non-standard business pages where those are the better fit.

Placement before price

The priority is getting the case understood by the right market before comparing price. Without that, the buyer may receive unsuitable terms or no terms at all.

  • Explain the trigger for the placement problem.
  • Show what has changed since any claim, decline or restriction.
  • Match the case to a market with relevant appetite rather than the broadest quote path.

Where this differs from non-standard commercial

The non-standard commercial page is a broad buyer route. This page targets the placement process and partner-market language used by more technical searches.

  • Use it for referred commercial risk and partner-market placement intent.
  • Link to hard-to-place business insurance for SME buyer language.
  • Link to market appetite insurance for the wider route map.

Non-Standard Risk Placement Insurance FAQs

What is non-standard risk placement?

It is the process of preparing and routing a commercial insurance enquiry that does not fit ordinary scheme appetite or has been referred, declined or restricted.

Can a declined business insurance case be reviewed again?

Sometimes, if the reason for decline is clear and the submission gives suitable markets enough evidence to make a fresh decision.

What helps a referred risk?

Current policy details, reason for referral, claims narrative, risk improvements, accurate activity description, contracts and required limits all help.

Send the risk for specialist review

Share the activity, cover needed, claims history, contract requirements and any previous market feedback so the enquiry can be triaged properly before approach.